Customising the ‘Objective’ section of your Helvetica Word CV template:
The ‘Objective’ section at the top of the template has three purposes. First, you can briefly summarise who you are, and second, you can tell your prospective employer what exactly you’re looking for. You might say for example that you’re a junior marketing assistant looking for a more advanced role where you can build on the skills and expertise you’ve acquired. Finally, this spot is a great place to include some of your key projects and any related achievements. Where possible, prospective employers like to see measurable results for this type of information – so, for example, don’t just say ‘this project was very successful’. Instead, briefly describe the project, say what the goal was, and then say how far you achieved the goal.
Here’s two examples of what you might write in the Objective section:
“I am a Junior Marketing Assistant with 2 years’ of experience supporting a busy marketing and commercial team by providing assistance maintaining and producing a range of marketing and sales materials, as well as providing a general support function across the marketing department. I am looking for a more advanced role that will allow me to build on the skills and expertise I have acquired. I am experienced in delivering projects to high standards and tight deadlines – for example, earlier this year I developed a range of marketing materials to complement the launch of a new website fora leading legal services firm, designed to supply the right information to the right clients or prospects, at the right time.”
“I am a Marketing Executive with 7 years’ of experience working at two reputable marketing agencies in the City. I have recently moved and I am looking for a challenging role closer to my new address. My skills include events management, designing and developing intelligent email campaigns, SEO, social media and PPC analysis. My recent email campaign for a software client resulted in a 29.7% open rate and 7.3% CTR, with past campaigns for various clients having similar stats.”
- Don’t write too much – it’s meant to be a quick snappy summary to catch your prospective employer’s attention and persuade them to read the rest of the CV.
- Be specific – avoid fluffy words and phrases such as ‘I work well both on my own and in a team’ ‘I’m hard working and dedicated’ ‘I enjoy a challenge’. If these are in fact true, offer more specific examples of how they are true.
- Use CV power words where you can – here’s a great list from website ‘Careerealism‘ (opens in a new window).