How to best customise your marketing curriculum vitae or resume template
There is no one “right” way to write and present your résumé but these general rules always need to be followed:
1. It is targetted for the specific role or industry for which you are applying and showcases the most important skills you possess.
2. It is meticulously and neatly laid out, in the order your recruiter will expect, easy to read and not cramped.
3. It is enlightening but succinct.
4. It is without spelling and grammar errors. If you mention attention to detail as a skill, make sure your spelling and grammar is excellent.
As well as to these ‘musts’, these are our top tips for customising this template:
1. Keep adjusting
If your CV is put together backwards on vibrant green paper and it gets you regular interviews, why think about modifying it? The bottom line is that if it is generating results, don’t be too eager to interfere with a winning formula. On the flip side, if it’s not working, ask people you know to look at it and suggest changes. That said, if you use the template above as your starting point, you’re unlikely to get it wrong.
2. Use keywords
If you have uploaded your curriculum vitae to a job web site so employers can find you, keywords are very essential. Job titles and job keywords will help the search engines pick you out from the pile. To get ideas for keywords, carry out a search on the Internet and see what words are commonly used when you put in your target role.
3. Short and sweet
Generally a CV should be no more than two pages – and that’s two pages of A4 sheets. Employers invest, typically, only 8 seconds browsing through a particular curriculum vitae, and a reliable way of landing yourself on the no pile is to give them your whole life story. Keep it punchy, pertinent, and reserve the detail for the interview.
4. Add some spice
Image is everything these days, and it’s just as true for your CV. Devote some time to perfecting how the CV looks, as well as the content. Make use of bullet points to keep things well organised, and keep sentences punchy. Make use of the graphic design trick of leaving enough of white space surrounding your text and around categories to make the layout easy to digest.
5. Tailor it
We’ve all done it. Sending the same CV to a bunch of employers to save time. Blanket messages give small results so never fall into this trap – put in the time to change your curriculum vitae for each and every job that you go for. Research the business and use the job advertisement to figure out exactly exactly what skills you should point out to them. They will recognise the patent effort.
6. Sell your maths
Supporting your successes with numbers makes selling yourself considerably easier. When writing your work history, don’t just state that you boosted sales – inform them you boosted sales by 60% over a seven month period. Be precise.
7. Write a personal statement
Never just believe that an recruiter will understand how your experience pertains to their role. Instead, make use of a short personal statement to summarise why you’re the ideal person for the position. This should be indicated in your cover letter as well.
8. Tell the truth
Outright lies on your CV can get you in a stack of trouble when it comes to employers checking your references and background. The very last thing you need is to start work and then lose your new position for lying. Also, you could get found out during the interview stage when you suddenly can’t respond to questions on things you claim to know. It’s not worth the trouble – don’t do it!
9. Never leave gaps unexplained
Leaving obvious gaps on your curriculum vitae immediately makes recruiters suspicious – and they will not give you the benefit of the doubt. If you have been out of employment it can be a concern but just put a positive spin on it. Did you study for a qualification, do some volunteer work or develop soft skills for example communication or teamwork? If that’s the case, make it clear. Don’t suppose you will get the chance to explain at the interview – as the gaps may possibly deter them from giving you a chance.
10. Clean up your mistakes
Recruiters do scour for mistakes on CV and if they spot them, it makes you appear to be really bad. With many recruiters experiencing enormous amounts of candidates right now, providing them the excuse to ignore your application due to avoidable grammar and spelling errors is definitely not going to assist you to secure an interview. Even if you really feel your spelling and grammar is excellent, use a spelling check and ask someone else to double-check what you’ve prepared – the ‘sanity check’.
11. Always keep up to date
You should keep your curriculum vitae up to date whether you’re looking for a job or not. Each time something significant happens in your career, record it so you don’t later forget something that could be worthwhile.